What is a discount engine and why do I need it?

What is a discount engine and why do I need it?


bSecure's Discount engine

You can generate millions of unique and target codes or a customized cart rule directly on the bSecure portal. Do not spend time and money developing internal coupon solutions and get everything you need.

  • Customize the voucher, length, pattern, prefix, and more, or get a system-generated voucher.
  • Offer amount and percentage discount rules and codes.
  • Decide on the coupon validity timeframe to make your deals urgent.
  • Promote certain shipping or payment methods by offering discounts on them.
  • Assign unique vouchers to individual customers in a few clicks.
  • Be Secure with bSecure, limit the number of uses per customer or campaign or set a budget!
  • Partner with a bank and offer bank-based discounts on your website (Future Release)
  • Monitor the total number of redemptions with our insights and reporting (Future Release)
  • Create bulk of unique discount vouchers with one simple click (Future Release)
  • SKU based discounts (Future Release)

Getting a coupon, as hard as it is to believe, is physically shown to be more enjoyable than getting a gift," said Paul J. Zak

Example campaigns for vouchers

  • Re-engagement campaign: If a customer has not purchased anything in the past 6 months, send them an automated message with a discount code.
  • Event-specific campaign: If customers visit your page on White Friday, display a banner with the code number WHITEFRIDAY21 that can be redeemed once for each customer.
  • Acquisition: If a new customer signs up, send us a special 10% discount code that is valid for up to 30 days.
  • Volume or spend-based campaign: If customers use 5,000 rupees or at least two orders, post a special 20% discount.
  • Up-selling campaign: If customers sign up for your event, send them an email with a discount code of 2,000 rupees for the upcoming event.
  • “We are sorry” vouchers: Rs. 2000 for dissatisfied customers, assigned by the customer service on an individual basis.